Restaurants can prepare for summer in a variety of ways that can help entice customers to their business and keep returning. Summer is always a good time for the hospitality industry. Likewise, as the sun gets brighter, temperatures get warmer, and people go outside and visit their favorite hot spots. For many people, this includes their favorite restaurant—and after the dearth of winter, most eateries are happy to see an influx of customers again.
How Restaurants Can Prepare
Follow these five tips to ensure that your restaurant is summer-ready.
Prepare Staff for the Great Rush
If you have a staff that includes any relatively new hires, it’s essential to prepare them for summer’s challenges. Summer in the restaurant industry is like Christmas for the wrapping paper industry. Ensure that everybody is ready to work hard. Also, if you need to hire more staff, now is the time to do so.
Get Your Tech in Order
How can restaurants prepare for summer if they don’t have the right tech to do so? You can’t. Before the summer rush arrives, you must get all of your tech in order. Start by ensuring that your point of sale (POS) system is entirely up to date and free from any bugs. Then, do the same for any ordering or searing programs you may rely on for daily operations.
Expand Into the Outdoors
Spring and summer are all about the patio. If you have an outdoor seating area, this will be a significant selling point for attracting foot traffic — and if you don’t, you need to develop an innovative alternative. Alternatively, everybody loves eating outside, and your restaurant needs to offer outdoor dining opportunities to stay competitive. You can even gain inspiration from COVID-era dining solutions and construct outdoor pods to accommodate your restaurant guests.
Put on the Perfect Summer Touch
Perhaps the most critical element of summer restaurant prep is simply setting the mood. Your patrons want to feel like they are somewhere special when they dine with you — in a tropical environment or on a beach somewhere. With the right ambiance, décor, and fun summertime drinks, you’ll easily transport your guests to the paradise they dream of — and this will keep them coming back for more.
Spread the Word With Social Media
Your efforts will be fruitless if you can’t attract customers to your restaurant. It’s time to invest in marketing and start drawing in the crowds you seek to see. Social media is an excellent tool for doing so. Remember that with an influx of patrons comes an increase in liability. Therefore, if you don’t already have a Utah restaurant insurance policy, you need one now. Find out how Utah restaurant insurance can mitigate the risks of operating a restaurant in the summer.
About BTC Insurance Services
Founded in 2011, BTC Insurance Services has proudly served Utah businesses with comprehensive and custom-tailored insurance coverages for a decade. We pride ourselves on fostering long-term client relationships with a personalized and hands-on approach, and have established a reputation built on quality and transparency. For more information about our products and services, we invite you to contact one of our reputable agents today at (855) 944-3457, or send us a message here.
