Have you or your business managers been looking for new ways of attracting business to your restaurant in winter months? Unfortunately, the winter months can sometimes present a challenge for the restaurant business. Many would-be customers sometimes opt to stay at home rather than venture into the cold or splurge on a restaurant meal. However, with the right approach to winter restaurant marketing, you may be able to buck that trend and still attract a loyal clientele base all throughout the colder months. If you’ve already take responsible steps for your business such as ensuring legal compliance, sourcing top-notch ingredients, and securing essential Utah Restaurant Insurance, your next step can be planning to beat the winter lull in business.
Boost Your Menu With Hearty and Traditional Seasonal Dishes
One creative way to encourage clients to come out to your restaurant even when it’s cold is to offer a limited-time array of traditional seasonal dishes. Hearty wintertime foods can be comforting and may help to attract more customers. Some classic dishes you may want to consider temporarily adding to your menu include:
- Hearty beef stew with noodles and veggies
- Butternut squash soup
- Chicken casserole paired with homemade cornbread
- Spicy beef or turkey chili
- Roasted root vegetables paired with baked salmon
- Loaded cheesy beef lasagna
- Chicken pot pie
Offer Rewards and Perks for Loyal and Returning Clientele
Instituting a rewards and perks program for your most loyal customers, or even for new customers, is another creative way to incentivize business during the winter. You may want to offer:
- A loyalty program offering discounts to returning customers
- One free meal for every ten meals a customer purchases
- Specials on seasonal dishes and other new menu items
- Coupons for customers who sign up for restaurant email lists
Keep Your Customers Safe and Comfortable by Taking Winter Safety Steps
If you suspect your usual clients aren’t coming out for a meal because they’re concerned about winter weather conditions, you can start taking extra steps to ensure their safety and the safety of your workers as well. For instance, make sure you:
- De-ice the patio
- Clean ice and snow off the parking lot and sidewalks
- Salt the parking lot and patio if necessary
- Install patio heating lamps for comfortable outdoor dining
- Clean snow off tables and off of the roof
If you’ve already started to prepare your restaurant for the winter season by securing winter-appropriate Utah Restaurant Insurance coverage, your next steps could be finding clever ways to boost revenue and maintain a strong base of clientele throughout the season. Although it’s fairly common for restaurants to see a dip in business during the colder months, you may be able to buck this trend if you take certain creative preparatory steps. Adding traditional and seasonal dishes to your menu, offering loyalty perks and rewards, and taking extra safety steps during the winter could help you attract clientele even when the weather is less than ideal.
About BTC Insurance Services
Founded in 2011, BTC Insurance Services has proudly served Utah businesses with comprehensive and custom-tailored insurance coverages for a decade. We pride ourselves on fostering long-term client relationships with a personalized and hands-on approach, and have established a reputation built on quality and transparency. For more information about our products and services, we invite you to contact one of our reputable agents today at (855) 944-3457, or send us a message here.
